2023-2024 Catalogue

Business Sport Management (BSM) Course Descriptions

BSM 110: Introduction to Sport Management.
Goal: To introduce students to the overview and structure of sport, fitness, and leisure industries with an emphasis on history, management, leadership, ethics, and governance.
Content: Professional, Olympic, intercollegiate, and interscholastic sport as well as the exercise and fitness business sector will be explored to provide the foundation knowledge necessary for Sport Management careers and study.  Students will gain the foundation for functional and administrative management of sport.
Prerequisite: None.
Credit: 3 hours.

BSM 307: Sport Marketing.
Goal: To develop and apply the theories and functions of sport marketing and sales as applied across various sport management fields.
Content: Students will utilize research and development skills, sport promotion, advertising, marketing, and development of campaigns to investigate the sport industry. Demonstration and understanding of various sport and exercise/fitness industries, target audiences, and needs in marketing and promotion will be examined to provide a foundation for current/future practices in marketing.
Prerequisites: BSM 110, BUS 303.
Cross-listed as: BUS 307.
Credit: 3 hours.

BSM 314: Sport Law.
Goal: To develop a broad view of law that encompasses athletes, spectators, venues, business, finance and management issues within the sport, exercise, and leisure realms.
Content: Law principles, systems, and functions over a variety of disciplines will be explored to gain an understanding of sport law as it pertains to business, facilities, and persons involved.
Prerequisite: BSM 110.
Credit: 3 hours.

BSM 328: Facilities Management.
Goal: To provide students with the skills and basic understanding necessary to manage, maintain, and operate various sport and fitness facilities and events.
Content: Examination of funding, design elements, construction, physical operation, and maintenance of sport and fitness facilities. Event and facility issues regarding participants, ethical issues, legal matters, operations, planning, and risk management will be explored to gain knowledge of the full facilities management processes.
Prerequisite: BSM 110.
Credit: 3 hours.

BSM 400: Event Marketing/Management Capstone.
Goal: To provide sport management majors a forum in which students discuss, analyze, critique and prepare a senior portfolio documenting their integrative experience.
Content: Students will reflect upon the interdisciplinary nature of their courses of study including the general education experiences and their relationship to their major.
Prerequisites: Junior or senior standing; satisfactory completion of internship experience (1 credit hour min.) through either BSM 452: Field Study in Sport Management or PDE 400: Professional Development Experience.

BSM 452/199: Field Study in Sport Management.
Goal: To provide the student with intensive, specialized work experience in the area of sport management.
Content: Observation and participation in the work of sport management professionals.
Prerequisites: Adequate course work for the placement selected and permission of the faculty advisor; approval of the Director of Career Development.
Credit: 1-12 hours.